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Social Media Marketing Manager

Pour Concrete – Australia’s fastest growing concrete marketplace

This job is for a full time position to start within the next two months. Contract options may be available on request. No recruiter applications please.

Wait, who is Pour Concrete?                  

We’re a start-up with a difference. We’ve been incubated as part of B/Hub, where Boral’s digital-led game-changers are born and bred.  This means we have access to ‘big corporate’ advantages (good salary and great resources) but we’re also nimble: we like to move quickly and we do things differently from the big corporate beasts. 

Pour Concrete was co-created with Boral by Fusion Labs and, at the moment, primarily staffed by Fusion Labs. This means you’ll have access to leaders in digital, corporate ventures, product, design and marketing. Fusion Labs is renowned for hiring the best and brightest thought leaders, who also jump on the tools to get the job done.

Why concrete? Concrete is the most used material in the world, second only to water. So change something in this space and you can change the way a whole ecosystem works.  Also, the built environment is one of the fastest growing categories for VC investment, one of the ‘final frontiers’ for digital disruption. It’s an exciting playspace.

Pour is a digital-led, two-sided marketplace for concrete. Its main advantages are that it directly addresses key pain points for customers and suppliers: It’s proven to save users time, money and promotes the robust foundations businesses need to thrive.

Pour Concrete launched in January 2020, and its exponential growth curve is demonstrating the potential it has to change a global industry. There is ample room to make your mark on how our team functions as we scale our operations nationally and globally. We believe in the power of iterative innovation and leveraging our team’s diverse skill set to co-create quick-to-market solutions.

Experience, skills & ambition

  • Bachelor degree (any field)
  • 3 yrs + experience in social media management
  • Ambition to skill up (or double down) on Growth Marketing

Want some bonus points?

If have experience in all of these areas, you unlock the rare Boss-Level interview — if not, don’t panic, take a deep breath and carry on applying.  

  • Agency-side advertising
  • Building creative / strategies from scratch
  • TikTok
  • reddit / niche forums
  • SEO
  • B2B 
  • Miro
  • Early stage ventures with rapid growth trajectories
  • Built environment / construction 
  • Omnichannel strategy
  • CX mapping and optimisation

What is this position?

In this role you will be the inaugural Social Media Manager, a freshly created position designed to manage our full-stack social marketing presence: from acquisition through to retention and reactivation.

You’ll have the opportunity to design, grow and run a best-in-class social media community. This is a highly autonomous role with day-to-day responsibility for Pour Concrete’s social media channels: executing on paid and organic activity.

You’ll be a key part of our Growth team, reporting directly to our Head of Growth, who in turn reports to the CEO. You’ll also be working closely with Product, Customer Success, Business Development and UX colleagues to co-create great experiences.

Within 6-12 months you’ll have the opportunity to extend out into an omnichannel/ growth marketing role and, for the right candidate, eventually progress into a more senior title / people management role.

Your key responsibility areas

You will have three key responsibility areas. In order of priority, these are:

  1. Lead paid campaign execution + optimisation on social media
  2. Create best-in-class social media community, including proposing new channels/strategies
  3. Support broader brand building and content creation efforts

What type of person are you looking for?

We are looking for candidates who:

Look beyond the corners. Our people look beyond obstacles, to find opportunities. Each of our team members has a high level of autonomous contribution and, in turn, each person needs to seek a clear and constant view of what success looks like. We start with the end in mind, empowering us to look beyond the corners.

Be relentlessly curious. We work in ambiguous environments that challenge our limits and set new benchmarks. Being curious helps keep our biases of what is ‘normal’ in check, it propels us into a universe of constant learning. Asking an awkward question is better than not understanding. We all get better together. Seeking to hear and understand is better than seeking to lecture and be heard. Our confidence makes space for other’s strengths to shine.

Nurture the human, drive the outcome. We listen closely to challenges and seek to uncover root causes, rather than simply label the symptoms. We lean into difficult conversations, meetings, and decisions. We seek help and mentorship from the broader Pour Concrete team — we own problems and challenges as a family. As a high performing team, we celebrate each other’s strengths and constantly step up to support our colleagues and clients.

Email your CV, portfolio and/or poetry to

Please mention the job title in the subject of the email / poem. 

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