FOCUSING YOUR INNOVATION EFFORTS
"Innovation" means different things to different people, and without clarity, you may battle to set and meet expectations. It's also hard to get a clear mandate for execution.
We have found that by having very clear innovation objectives, you can structure a program (a portfolio of open innovation activities) that meets your needs.
The mandate for corporate venturing differs from mandate for creating innovation capability (e.g. people, brand and culture). Having a clear set of objectives allows you to:
- Set clear expectations
- Focus your efforts and resources
- Measure and report on progress
E-mail firstname.lastname@example.org to get your copy of our "open innovation pathways" tool, which helps you helps get tangible innovation results by showing investment profiles, what has been successful, and how to practically execute on your strategy.