Digital Native. Next Gen. Generation C. The iGeneration. Whatever label you ascribe to the generation currently reaching university and the workforce, this generation has never known life without computers, the internet, mobile phones, video games or digital media.

Patrick Crooks introduced the event with the FusionLabs team firing relevant questions throughout the engaging Q&A session. Great job AIIA.

The paper explores the concepts that encapsulate the emergent Digital Natives, and provides insights into their preferred means of communication, the extent of their influence over peers and family, and how they best understand information. The paper also introduces the approaches that disruptors, including PocketBook, use to build meaningful (and profitable) relationships with this generation on their terms.

Download the white paper here